With the launch of the new Adidas Climacool Line, we created the concept Let it Breath, to celebrate the shoe’s breathable mesh and ventilated design that helps keep all the runner’s body cool preventing it from overheating. The 360 campaign developed for the APAC market, spanned across 3 months, 5 countries and featured 3 main celebrities, David Beckham, Eddie Peng and Ning Chang, targeting different media from TVC, Social, Outdoor and Store Design.